Services
You run the business. We run the online side.
Five services, one accountable person. Getting found, looking the part, and turning visitors into phone calls — all under one roof, all in plain English.
01 · THE MAIN EVENT
Website Design & Development
Your website is your best salesperson — or your biggest leak. We design and hand-build custom sites around one job: making it effortless for a ready customer to choose you and call you. No page-builder templates, no bloat, no "it looks fine on my computer."
And because we're confident in the work, we build a free live demo of your actual site first. You judge the finished thing, not a promise.
See your site free, first →WHAT'S INCLUDED
- ✓ Custom design shaped around your business
- ✓ Hand-built, fast-loading pages
- ✓ Mobile-first layouts with tap-to-call
- ✓ Services, gallery, reviews & contact pages
- ✓ Booking & quote forms wired to your phone
- ✓ Launch: domain, hosting & Google connected
WHAT'S INCLUDED
- ✓ Clean, semantic structure Google can read
- ✓ Page titles & descriptions written to earn clicks
- ✓ Local business schema markup
- ✓ Sitemap, robots & canonical setup
- ✓ Google Business Profile & Search Console
- ✓ Image optimization & accessibility passes
02 · THE FOUNDATION
SEO Setup
A beautiful site nobody finds is a brochure in a drawer. SEO setup is the technical groundwork Google looks for — structure, speed, metadata, schema — built into your site from day one, not bolted on later at agency prices.
Every Honest Treads build ships with this included. If you have an existing site, we can retrofit it.
Check my foundations — free →03 · THE CLIMB
SEO Optimization
Setup gets you in the race — optimization wins it. This is the ongoing work of climbing: sharpening pages around what customers actually search, strengthening your local signals, and owning the "[your service] near me" results that send ready-to-buy customers straight to your phone.
You get plain-English reports: what moved, what's next — never a wall of jargon.
Where do I rank today? →WHAT'S INCLUDED
- ✓ Keyword targeting for searches that pay
- ✓ Local SEO & "near me" visibility
- ✓ Google Business Profile optimization
- ✓ Service & city pages that build authority
- ✓ Review strategy that compounds
- ✓ Plain-English monthly reporting
04 · THE TUNE-UP
Website Improvements
Not every site needs a rebuild — and we'll tell you when yours doesn't. Improvements are targeted fixes to what you already have: speed, mobile usability, dated design, broken forms, confusing menus. Maximum impact, minimum disruption.
It starts with the free evaluation: we list what's worth fixing, what isn't, and what each fix should change.
What's worth fixing on my site? →COMMON FIXES
- ✓ Speed & Core Web Vitals improvements
- ✓ Mobile usability repairs
- ✓ Design refreshes without a rebuild
- ✓ Broken forms, links & maps fixed
- ✓ Clearer menus & page structure
- ✓ Content & photo updates
WHAT WE TUNE
- ✓ One obvious next step on every page
- ✓ Tap-to-call & text placement that works
- ✓ Forms short enough to actually finish
- ✓ Trust signals: reviews, photos, guarantees
- ✓ Copy that sounds like you, not a robot
- ✓ Measurement: know which calls came from where
05 · THE POINT
Conversion Optimization
Traffic is vanity; calls are revenue. Conversion optimization is the craft of removing every ounce of friction between "I need this" and your phone ringing — clearer buttons, shorter forms, stronger proof, faster pages.
It's woven into everything we build, and available as a focused tune-up for sites that get visitors but not calls.
Trace my get-the-call path →Not sure what you need? That's our job.
Start with the free evaluation. We'll tell you honestly which of these five things would actually move the needle — even when the answer is "your site is fine, fix your Google profile."
Get my free evaluation →